Here is an article I recently found discussing the benefits of staging a home. This extra attention to detail could make the difference in this tough economy. Many times a home will actually bring in more money when this real estate marketing tool is used.

The first encounter a prospective buyer has with your house may be your only opportunity to get him or her in to see and potentially buy it. Every Realtor will tell you that location makes all the difference, and it is a big factor in a buyer’s decision making, but if your house doesn’t make a good first impression, location may not save the sale.

Today, an increased number of home sellers are relying on home staging as a marketing tool to help them make sure they get first impressions right. Home staging helps people get their houses ready for sale with the aim of selling them fast and for the best price possible. This is achieved by making the houses look their best so they appeal to a wide range of prospective buyers. Studies by the National Association of Realtors, the Real Estate Staging Association and others, show staged houses sell in about half the time of unstaged homes and generally for more money.

Buyers will form their first impression about a property in less than 30 seconds, so making that first impression a good one is critical. That impression then has to be reinforced repeatedly as a buyer goes through a house.

Read the rest of the article here: Making a great first impression is as valuable as location

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